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Noisy Cricket fick i uppdag av Raisanen Creative att skapa deras
grafiska identitet. Uppdraget utfördes i New York i början av 2008 och
var startskottet för vårt strategiska samarbete.
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Raisanen Creative är ett utmärkt komplement till Noisy Cricket och ger oss ytterligare kompetens när vi hjälper våra kunder positionera sina varumärken. Följande skriver Michael själv om ämnet:
BRAND DEVELOPMENT & IDENTITY.
"We dig deep into the heart of your brand to diagnose where in this transparent world it is, so that we can reposition it where it should be.
In an innovation-driven age, we create interactive brands that retain a consistent, strong voice in the face of internal and external change and that enable flexibility while maintaining stability.
We have found a paradox inherent in all brands - the need to be unique vs. the need to appeal to the widest possible spectrum. By using this paradox as a tool to analyze and build brands, we assess the challenges and potential associated with any brand identity and create strategies enabling differentiation within the marketplace."
- Michael Raisanen, CEO
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